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Novaerus is part of WellAir – a global company working to disinfect and purify indoor air for optimal human health and building performance in the Healthcare and Industry environments. The patented plasma technology used in Novaerus medical-grade portable air disinfection units was invented in 2006 in DCU, Ireland. As a start-up Novaerus had developed over time without any major brand design input. As someone who has worked with start-ups in the past I worked with Novaerus, building brand consistency across their online , marketing, social & sales platforms.