Alison is one of the world’s largest free learning platforms for education and skills training. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Alison.com is a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.
Having worked with brands and a familiarization with the e-learning industry I was approached to help with their re-brand.
Working with a small group of stakeholders we set about doing a complete re-brand with 6 months.
After the re-brand and website re-launch alison.com went from 8 Million users to 10 Million in 12 months.
I judge success and failure of a brand by it's longevity. I'm glad to say that the Alison brand lives long, in part to it's custodians but also the employees that make Alison the great company it is. It's refreshing to see a brand that has stood the test of time.